Paid media consists of content promoted through paid placements, such as video ads, PPC ads, pop-ups, and sponsored social media posts. Such campaigns can grant businesses immediate access to leads, increasing visibility, engagement, and revenue.

Metasearch is a valuable marketing tool that brings targeted visitors to your site. Consider popular sites such as Trivago, Kayak, Tripadvisor, and Google Hotel Ads. These engines gather information from various sources and generate a comprehensive result list.

What are the different types of content?

Content Marketing attracts and retains customers by creating and sharing valuable written, visual, and audio content, enhancing brand recognition and industry authority. Voice Content uses conversational interactions to intuitively address customer questions. Social Content is material shared on platforms to boost brand recognition and engagement, integrating into a broader marketing strategy.

What is the difference between digital and traditional marketing?

Digital marketing involves online channels like social media, search engines, and email, while traditional marketing includes print ads, TV, radio, and direct mail.

Digital marketing, also known as online marketing, involves promoting brands to reach potential customers through various digital platforms and communication methods. This encompasses email, social media, web-based advertisements, as well as text and multimedia messages utilized as a marketing channel.

SEO.
OTAs.
Brand.
Design.
Content.
Local SEO.
Data Analysis.
Voice Content.
Google Search.
Social Content.
Paid Marketing.
Web Marketing.
On-Site Content.
Metasearch Engines.
Google Paid Strategy.
Category Improvement.

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Aside from our primary services, we also provide a range of supplemental choices to cater to your marketing and public relations requirements. Our all-encompassing method encompasses traditional and digital tactics, strategically crafted to amplify your brand's visibility and influence in the market.

Re-Branding.
OTA Management.
Hospitality Audits.
Asset Management.
Hospitality Training.
Sales Representation.
Revenue Management.

Learn more

Public relations, a marketing component, aims to cultivate favorable perceptions of a company or organization by fostering connections with the general audience. This field encompasses various specialties, including corporate, internal, and marketing communications.

Authority.
Paid Media.
Engagement.
Social Media.
Earned Media.
Internal Relations.
Strategic Planning.
Crisis Management.
Crisis Communications.
Media and Connections.
Online Public Relations.
Strategic Communication.
Influencers and Global Database.

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Services

Hospitality

FERRCONN's expertise in hospitality marketing, assists to position the product, the people, the service, & the community. In addition, we help on the implementation of effective tactics to increase occupancy. Last but not least, we assist with hospitality training. Contact us to get more information.

New
Opening

Launching and converting hotels requires specialized expertise and an in-depth understanding of the hospitality sector. FERRCONN is a premier agency renowned for its unparalleled proficiency in hotel openings. Our team has extensive experience spanning numerous brands.

Restaurant

FERRCONN extends its hospitality marketing expertise to encompass restaurants and entertainment venues, whether part of a grand hotel or independent entity, with meticulous attention to branding essentials such as logo design, strategic positioning, and style guideline development.

Local
Marketing

By utilizing customer location data from their mobile devices, location-based marketing can send targeted messages about nearby businesses. This allows for highly personalized and contextualized messaging based on a customer's current location.

Rebranding

FERRCONN specializes in managing renovations, whether they involve significant changes to public areas or only affect meeting spaces. Our agency excels in strategizing post-renovation marketing campaigns to increase awareness and excitement for the updated product.

Entertainment

FERRCONN offers a powerful way to elevate brands by connecting them with the entertainment industry. Our expertise in crafting a distinctive message that resonates with audiences leaves a lasting impact on the entertainment. If you're looking to create an exceptional entertainment program, don't hesitate to contact us.

Photography

FERRCONN utilizes its marketing expertise to elevate photography, recognizing its pivotal role in brand storytelling and emotional connection. With precision and creativity, employs imagery to convey compelling narratives, enhance brand identities, and foster meaningful consumer engagement.

Retail

Effective retail marketing strategies encompass display design, competitive pricing, and discounting. Additionally, strong merchandising is crucial for retailers who aim to establish their brand, enhance customer satisfaction, remain competitive within the industry, and ultimately boost sales.

Spa

FERRCONN applies its expertise to spa services, creating marketing strategies by the hour that resonate with discerning clientele. In the competitive wellness market, spas are positioning themselves as sanctuaries of relaxation and allure.

And more...

Who we are?

We are a group of passionate marketing and public relations professionals. Our wealth of practical experience perfectly aligns with our business services. We take immense pride in our work, thrive on challenges, and operate as a cohesive unit with one primary objective in mind - the success of our clients.

WHAT DO WE BELIEVE IN?

We believe that the power of collaboration and partnership, coupled with our unwavering dedication to our clients and each other, forms the cornerstone of our business. We view every client as a partner, understanding that our success is tied to theirs. This philosophy drives us to go above and beyond, ensuring that our client’s success is not just a goal, but a shared journey.

HOW DO WE ACT?

We conduct ourselves in a manner that is consistent with our beliefs, and we understand that we are defined by how we act. We are respectful, responsive, and resolute in our promise to deliver best-in-class marketing and public relations solutions. We treat each of our clients in the same manner we treat each other, our suppliers, and our colleagues.

HOW DO WE MEASURE SUCCESS?

Our measure of success transcends mere financial returns. Equally, if not more important, is the happiness and fulfillment of our clients and our team. For us, true success emanates from knowing a job was well done, that we exceeded our clients’ expectations, and that all parties involved are satisfied with the results.

Our Clients

We take pride in collaborating with some of the most prominent brands, offering customized solutions to various business challenges. Each client, with its unique story, drives our tailored strategies. We stand out for our audacity, passion, and tenacity in formulating consequential questions and delivering successful solutions. We transform our clients' knowledge and perspective into captivating, expansive, and educational strategies that have been tried and tested across a wide range of industries, from startups to Fortune 100 companies.

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SEO is crucial for improving a website’s visibility on search engines like Google, driving organic traffic to the site.

What is SEO Search Engine Optimization?

Digital marketing encompasses various online channels, including social media, email, and web ads, to promote brands and reach potential customers.

What is Digital Marketing?

PR manages a company's public image, handling media relations and crisis management to maintain a positive reputation.

What is public relations and its role in a business?

Success can be measured using metrics like ROI, conversion rates, website traffic, social media engagement, and customer feedback.

How can I measure the success of my marketing campaigns?

Paid media involves content promoted through paid placements like video ads, PPC ads, and sponsored social media posts.

What is Paid Media?

Content marketing builds brand authority, engages the audience, and improves SEO, leading to increased visibility and customer loyalty.

What role does content marketing play in my overall strategy?

Social media marketing helps you reach a wider audience, engage with customers in realtime, and build brand loyalty.

How can social media marketing benefit my business?

Earned media is publicity gained through word of mouth, paid media involves paid advertising, and owned media includes your own channels like your website and social media.

What is the difference between earned, paid, and owned media?

Media coverage can be achieved through press releases, media pitches, networking with journalists, and creating newsworthy content.

How do I get media coverage for my business?

Managing a PR crisis involves responding quickly, being transparent, taking responsibility, and communicating effectively with the public and stakeholders.