These billboards utilize advanced 3D technology on traditional signage players through precise calculations and creative execution. With the use of this technology, they are able to create larger-than-life, hyper-realistic three-dimensional visuals that can range from movie trailers to advertisements for products like iPhones.
Impressive 3D footage captures a perspective that lingers in the minds of viewers, even after they have seen the signage. These expansive outdoor displays bring the brand to life and portray its personality. The lifelike visuals will entice your target audience to search and discover more about your business.
3D digital displays have been widely accepted by brands globally, particularly due to the added perspective and depth it brings to their marketing and promotional strategies. This transforms conventional advertisements into works of art. How does this technology operate for billboard displays?
The concept behind 3D billboard technology is known as "forced perspective." This method utilizes the size of an object and the observer's viewpoint to give the illusion of a larger, smaller, closer, or farther appearance.
By utilizing 3D technology, two separate images captured from varying perspectives are merged into one video. This creates a perception of depth as each eye takes in the visuals from different angles, allowing our brain to perceive them in three dimensions. Curved displays with dual panels are typically used to achieve this effect on 3D billboards.
These state-of-the-art billboards offer an unparalleled visual experience, making everything appear incredibly lifelike. You can almost feel the water from the Wave at K- pop Square in South Korea splashing onto your face.
3D digital billboards are not only more environmentally friendly than traditional billboards, but they also have a significantly greater impact on sales. While static advertising boards only see a 54% increase in sales, 3D billboards boast a 107% boost. Additionally, the immersive experience of the 3D advertising system effectively captures the attention of all senses and delivers the message in a faster and more engaging manner.
Here are two samples of 3D advertising.
1 - KFC Revolutionizes Marketing with Innovative 3D Displays
Last year, the KFC brand ventured into 3D Display for their content creation in order to set themselves apart in a saturated market. It was crucial for them to not only highlight the product in an innovative manner, but also express their distinct identity and beliefs. As a result, their team produced striking visuals that stayed true to the essence of the KFC brand.
2 - Naver's recent Super Casting Campaign took place at COEX Square in South korea.
In the beginning of 2022, Naver, South Korea's biggest search engine, launched a captivating promotion at COEX Square in Seoul. The 3D ad showcased world- renowned K-pop group BTS in the popular webtoon "Super Casting" on the platform. The ad featured three band members, RM, Jhope, and Jungkook, initially waving to the crowd before tapping their hands in a screen pop-up. As they disappeared one by one into an unknown world, others followed suit. It also embraced a comic theme and gave the audience the feeling of being able to hold hands with them. The engagement of the crowd at the Square was tremendous!
You want to learn about innovative ways to advertise your business?
This 3D billboard tech is revolutionary! Hyper-realistic visuals and boosted sales. Perfect for cutting-edge marketing strategies! 🚀