Blog
Analysis and perspectives from FerrConn's specialists across sales, marketing, public relations, revenue and technology for the hospitality sector.
58% of consumers hold the brand responsible—not the AI—when a chatbot hallucinates incorrect product information. Don't let an algorithm dictate your reputation.
The 2026 ADWEEK Tech Stack Awards highlight technologies designed to address some of marketing's most urgent problems.
A 10-second video recorded by an actual guest builds up to 84% more trust than a resort's catalog photos. Authentic imperfection has become the new luxury.
The FIFA World Cup 2026 became more than a football tournament—a live test of how global brands operate across countries, languages, and cultures at once.
Over 60% of booking traffic comes from mobile devices. If your booking engine takes more than 3 seconds to load, the customer will go back to the OTA.
Profit-Oriented Bidding moves hotel advertising away from a narrow focus on gross revenue and toward net contribution, operating costs, and distribution efficiency.
Conditional marketing ties a discount, refund, or special benefit to a result that is emotionally powerful but statistically difficult—such as Mexico winning the World Cup.
