Public Relations
Public Relations That Make Your Brand the Story
We tell hospitality brand stories in memorable, masterful ways. FerrConn secures earned media that builds credibility with travelers, trade buyers and the media — from launches to always-on reputation management.
84%
of consumers trust earned media more than paid advertising
92%
trust earned recommendations over branded advertising
3×
higher recall for PR-led stories vs. paid content
1 in 3
travelers cite media coverage as a top influence on hotel choice
Public Relations
A full suite of public relations services
From launches to always-on reputation management, we shape stories that stand out — and stand for something — across the media, influencers and platforms that shape how your brand is discovered.
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Approach
How we build it
A data-driven, creative approach to earned media — finding signals in the noise and shaping stories that translate attention into outcomes.
Insight & narrative
We research your audience, market and share of voice, then build a message architecture and story angles that earn attention.
Media & influencer activation
We pitch the journalists and creators who shape travel decisions — and we're sought out because we're a dependable source, not a pitch machine.
Amplify across channels
Earned coverage is amplified through social, content, events and corporate communications so each story compounds across the journey.
Measure reputation
We report on qualified coverage, share of voice, sentiment and the bookings and brand impact that earned media delivers.
Earned media that compounds reputation
Advertising rents attention; public relations earns it. Authoritative coverage in the travel, lifestyle and business media builds credibility that paid media cannot buy — and it compounds. Every article, listicle and broadcast mention becomes a durable signal of trust that future travelers find in search, that AI engines cite in recommendations, and that trade partners use to justify doing business with you.
Stories that break through the noise
Travel editors and journalists are flooded with pitches. We earn coverage because we bring real stories — grounded in your property's distinct point of view, the trends shaping travel, and the journalists who cover them. Our team has long-term, highly engaged relationships with media across the USA, Mexico and Latin America, and we are sought out for story ideas — which means our clients are in demand, too.
Influencer marketing that drives bookings
We vet creators against your brand, audience and booking objectives — not follower counts. Partnerships are managed end to end: selection, contracting, creative direction, FTC compliance and measurement. The result is authentic content that travelers trust and that connects to real consideration and bookings, not impressions that disappear.
Reputation you can manage, not just react to
Reputation is built over years and lost in moments. Our always-on monitoring keeps you ahead of coverage, reviews and AI-generated summaries of your brand. When an issue arises, our crisis communication team is on call with rapid-response planning and messaging — so a single incident never defines everything you've built.
FAQ
Frequently asked questions
Let's make your brand the story
Tell us about your property and goals. We'll respond with a tailored public relations plan to earn coverage, build credibility and protect reputation.
Let's tell your story